Sara Kapoor
Community & Content @ Shiftbase | B2B SaaS marketing | Writing, newsletters, building audiences
We're on a basic tool and outgrowing it. Need good deliverability to Indian corporate inboxes and simple automations. What are you using?
Early-stage founders and startup operators helping each other
7 members 6 postsStartup
A curated space for founders and early startup team members in India. Fundraising, hiring the first 10, pricing, GTM and staying sane. Join requests are reviewed to keep it high-signal.
Sara Kapoor
Community & Content @ Shiftbase | B2B SaaS marketing | Writing, newsletters, building audiences
We're on a basic tool and outgrowing it. Need good deliverability to Indian corporate inboxes and simple automations. What are you using?
Arjun Mehta
Founder @ Shiftbase Labs (B2B SaaS for shift scheduling) | Ex-PM | Building in public
Every support ticket I answer personally turns into either a feature, a bug fix or a testimonial. Founders: don't hand off support too early.
Myra Chawla
Product Manager @ Moneyleaf | Fintech, payments, growth | Ex-engineer
Seeing a lot of startups hire a PM too early. When did it make sense for you?
Sara Kapoor
Community & Content @ Shiftbase | B2B SaaS marketing | Writing, newsletters, building audiences
6 months of data from Shiftbase: ✅ Worked: free scheduling templates (Excel + Google Sheets), city-specific labour law explainers, customer stories with real numbers ❌ Didn't: generic 'top 10 productivity tips' posts, thought leadership without data, anything we wrote for SEO only The templates alone brought in 40%
Arjun Mehta
Founder @ Shiftbase Labs (B2B SaaS for shift scheduling) | Ex-PM | Building in public
We launched at ₹999/month flat. Mistakes: 1. Flat pricing meant a 3-person clinic and a 40-location retail chain paid the same. 2. Monthly billing = 9% monthly churn. Annual with a 2-month discount cut it to 3%. 3. No onboarding fee. Onboarding took 6 hours of our time per customer.
Arjun Mehta
Founder @ Shiftbase Labs (B2B SaaS for shift scheduling) | Ex-PM | Building in public
A small, high-signal space for founders and early team members. Rules: no pitching each other, share real numbers when you can, help first. Intro thread: what are you building, what stage, and what's your #1 problem this month?