6 months of data from Shiftbase:

Sara Kapoor

Community & Content @ Shiftbase | B2B SaaS marketing | Writing, newsletters, building audiences

4 Oct 2026 Founders Circle India

6 months of data from Shiftbase: ✅ Worked: free scheduling templates (Excel + Google Sheets), city-specific labour law explainers, customer stories with real numbers ❌ Didn't: generic 'top 10 productivity tips' posts, thought leadership without data, anything we wrote for SEO only The templates alone brought in 40% of our inbound leads. Make something useful and put your name on it.

6 reactions2 comments

Comments

AM
Arjun Mehta4 Oct 2026
Can confirm, the templates were Sara's idea and they outperform everything else we've done.
MC
Myra Chawla4 Oct 2026
Useful > clever. Saving this.

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